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Tiktok analytics: What analysis tools are needed as a TikToker

2021-04-07 10:48:19

If you are new to Tik Tok, it can be hard to keep track of the analytics and find out what your audience likes the best. Tik Tok has become the most downloaded app of 2020 which is why it makes it important for you to understand how the analytics work with Tik Tok. Having a Tik Tok pro account can inform you and help you a lot in this regard.

Section 1. What is Tik Tok Pro

The main difference between the regular account on Tik Tok and Tik Tok Pro is that the Pro versions show analytics while the regular version doesn’t. From analytics with a Pro account, you can easily monitor your views, learn more about your followers, and on top of that view the engagements. In short, it allows you to measure your audience as well as the performance insights.

The best thing about this TikTok Pro account is that it is completely free. Here is how you switch to a Tik Tok Pro account:

    Click the three dots in the upper right corner of your profile.

    Choose the option Manage my account from the new menu.

    Tap on Switch to Pro account.

    Choose your category and gender

    If you have not verified your number yet, you will have to with on a Pro account.

1. How to check the analytics

Checking your analytics with the Tik Tok analytics tool is very easy. Here is how you do it:

    Open your Tik Tok account.

    Click on your profile picture.

    Select Analytics in the new pop-up menu.

It is quite easy to download this data too. All you have to do is visit the desktop dashboard.

2. TikTok followers analytics

The follower analytics appear in the overview tab in the form of a graph. You can change your view from 7 to 28 days. It will allow you to see your account's growth pattern in short term as well as long term.

In the upper right corner, the Followers tab will give you a better insight into your follower demographics, gender, and the activity of your followers. It will show which videos of yours they have watched or which song of yours they have listened to.

3. TikTok analytics for videos

The broadest insight that Tik Tok official analytics provides is for videos. To check the analytics for videos, you simply need to click on the Content tab which lies between the Overview and Followers tab. This tab will show you your most recent trending posts from the last week. To check on the likes, comments, shares, demographics of viewers of one specific video, just click on that video and it will show you all that you need to know.

You can also check video analytics directly from your profile page. Open any video and then tap and hold it for a couple of seconds, this will open up a menu where you will select the Analytics option.

Section 2. TikTok Third-Party Analytics tools

Apart from the Pro account, some other third-party websites and applications give you a good insight into Tik Tok analytics. Here are to name a few:

1. Conviva

Conviva allows brands on Tik Tok and other social media apps and websites to analyze their campaigns. It is one of the tools that has everything to do with making money off your content.

2. Cloutmeter

Cloutmeter can give you your daily growth statistics, allowing access to your analytics from any period. It also has the option for receiving monthly reports of your analysis. It has options of free account and premium for $24.99


3. Exolyte

Exolyte is most useful when it comes to Tik Tok video statistics. It can also tell you which hashtags are better for you and also your best videos. Like all others, it can also analyze your profile growth and its statistics. Exolyte is yet to introduce a premium account for its users.


4. Brandmates

Brandmates is another third-party analytics tool for Tik Tok that gives you detailed analysis reports and allows you to export them to PDF. It also helps you track your competitors and helps you stay ahead of them by predicting upcoming trends.


5. Popsters

Popster is another one of the suggested analytics tools that help you generate quick reports in any file format you want. It also helps you compare data from all your social media accounts including Tik Tok. 



6. Pentos

Pentos was the first third-party analytics toll introduced for Tik Tok and other social sites. It can help you get data of any of your competitions of Tik Tok, provide you profile analysis on demand. It can also suggest to you the type of content your audience loves the most.


7. is an analytic tool with a lot of details. It can show you follower demographics, age, gender, and also their authenticity so you can minimize the chances of fraud. It can show you your analytics of each post on top of it in realtime.


8. Tikrank

Tikrank is an analytics tool specifically for Tik Tok. It shows you the leader board of the topmost influential Tik Tok accounts around the world or even around your location if that is what you want to see. 



If you have a brand on Tik Tok, it is necessary to have a deep knowledge of your Tik Tok analytics. Keeping a track of them will help you know your audience better as well as help you create content that you think your audience will like more. 

Analytics can help you maximize your reach; keep a track of your followers and content views as well as save you from fraud. Tik Tok Pro is an official and free analytical tool for Tik Tok. If you want to expand your vision, there are a lot of websites and apps that provide you analytics for your social media accounts including Tik Tok.

Apart from analytics tools, to maximize your reach, you need to add creativity to your video content. The best way to do that is to edit your videos with Filmora X.

Learn More: Steps to enter the TikTok ForYou page>>>

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Liza Brown

Liza Brown is a writer and a lover of all things video.

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